True Hustle × Empresarios
ITINERARY
Business & Branding Conference · September 17–18, 2026
Two communities. One stage. One unforgettable day.
Grand Theater · 2232 S Harbor Blvd, Anaheim, CA 92802 · All times Pacific
THURSDAY
September 17 · Pre-Conference
Come connect with the room before the room even opens. Limited spots — RSVP details to be confirmed.
6:00 PM
Doors open
Grand Theater, Anaheim.
6:00–9:00 PM
VIP & All-Access Mixer
Limited spots — RSVP details to be confirmed.
FRIDAY
September 18 · Conference Day
One focused day: main stage, expert-led breakout sessions, and high-level networking.
7:00 AM
Doors open · Registration & check-in
Have your ticket code ready at the door. Check-in runs until the main stage begins.
9:00 AM
Opening remarks · Main stage begins
Be in your seat by 9:00 AM. Priority front-section seating for VIP and All-Access.
Morning
Main-stage sessions · Branding & scaling
Session lineup and times to be posted.
Morning
Expert-led breakout sessions
Rooms and times to be posted.
Midday
Lunch break · VIP Lunch
VIP Lunch for VIP and All-Access ticket holders. Time to be confirmed.
Afternoon
Main-stage sessions · Panels · Structured networking
Session lineup and times to be posted.
All day
Speaker Room & meet-and-greet · VIP-only sessions
VIP and All-Access. Green-room and owner roundtables for All-Access. Times to be confirmed.
6:00 PM
Closing · Main stage wraps
Digital recordings follow post-event for all ticket holders.
Evening
Community Mixer
Empresarios community members and All-Access ticket holders only. Venue and time to be confirmed.
Friday Night · Community Mixer
THE NIGHT'S NOT OVER.
Empresarios community members and All-Access ticket holders: join us for the Community Mixer to keep the connections going. Come celebrate the day and meet the people who are about to be part of your next chapter.
Two big nights back to back. True Hustle and Empresarios, one room.
Empresarios community members and All-Access only. Not included with General Admission or VIP.
Location coming soon — details go out to Empresarios members and All-Access ticket holders as soon as it's locked in.
What your ticket includes
YOUR DAY, BY TICKET
GA
General Admission
— Full 1-day main-stage access
— Branding & scaling sessions
— Structured networking
— Event app + agenda
— Digital recordings (post-event)
VIP
VIP Experience
— Everything in General Admission
— Priority front-section seating
— Speaker Room access
— Speaker meet & greet
— VIP-only sessions
— Thursday VIP Mixer · VIP Lunch
All-Access
All-Access
— Everything in VIP
— Green-room / backstage access
— Intimate owner roundtables
— Friday Community Mixer
— Year-round community access
KNOW BEFORE YOU GO
Check-in
Present your ticket code at the door. It was sent with your ticket receipt, and one code covers every seat on that order.
What to bring
Your ticket code, on your phone or printed.
Timing
Doors 7:00 AM · Main stage 9:00 AM · Wraps 6:00 PM. All times Pacific.
Full schedule
Ticket holders get arrival details and the full session schedule first, in the event app + agenda.
Parking & directions
Details to be confirmed.
Food & drink · Questions
Details to be confirmed.
Industry-leading speakers
ON THE MAIN STAGE
JR Jimenez
Carlos Reyes
Brad Lea
Sal Shakir
Thach Nguyen
Also on stage: Ismael Valdez · Ryan Pineda · More speakers to be announced.
Venue
GRAND THEATER
2232 S Harbor Blvd, Anaheim, CA 92802
In-person only, by design — the sessions and networking happen in the room.