

TRUE HUSTLE BUSINESS & BRANDING CONFERENCE
BUSINESS & BRANDING CONFERENCE
Walk In a Hustler. Walk Out a CEO.
📅 September 18, 2026 • 📍 The Grand Theater, Anaheim CA • 🎫 Limited to 1,000 Seats
✓ 1,000 Seats ✓ Early-Bird GA $197 ✓ VIP & All-Access Available
DATES
September 18, 2026
Registrants are notified first — before the public announcement. Lock in your spot now.
VENUE
It's a 1-day in-person event on September 18, 2026 at The Grand Theater — 2232 S Harbor Blvd, Anaheim, CA 92802. Registrants get arrival details and the full schedule first.
A world-class event space in the heart of Anaheim, CA — built for business owners & brand builders who show up ready to work.
⚡ THE EXPERIENCE
One Day. One Room. Real Momentum.
One focused day with 1,000 serious business owners and brand builders at The Grand Theater in Anaheim — real tactics from the main stage, expert breakout sessions, and the kind of high-level networking that actually moves your business forward. No fluff, no filler, no generic conference energy.


PRESENTED BY
True Hustle × Empresarios
Two communities, one stage. True Hustle and Empresarios are joining forces for a business & branding conference built for serious business owners & brand builders — founders, closers, and creators who are done playing small.
One focused day with 1,000 serious business owners and brand builders at The Grand Theater in Anaheim — real tactics from the main stage, expert breakout sessions, and the kind of high-level networking that actually moves your business forward. No fluff, no filler, no generic conference energy.
ACT NOW — Discount Pricing Won't Last Long!
Seats are capped at 1,000. General Admission starts at $197 — VIP & All-Access details sent after registration. Early movers get the best rates.
CHOOSE YOUR EXPERIENCE
Pick How You Show Up
Choose your ticket below. VIP & All-Access upgrades are limited — details are sent after you register.
Reserve your seat — full 1-day main-stage access
- ✓Full 1-day main-stage access
- ✓Branding & scaling sessions
- ✓Structured networking
- ✓Event app + agenda
- ✓Digital recordings (post-event)
Everything in GA plus priority seating & Speaker Room access
- ✓Everything in General Admission
- ✓Priority front-section seating
- ✓Speaker Room access
- ✓Speaker meet & greet
- ✓VIP-only sessions
The full experience — backstage, roundtables & year-round community
- ✓Everything in VIP
- ✓Green-room / backstage access
- ✓Intimate owner roundtables
- ✓Year-round community access
- ✓1:1 strategy session
BY THE NUMBERS
The True Hustle Impact
THE LINEUP
World-Class Speakers
Founders, closers, and brand-builders sharing exactly what's working right now.

JR Jimenez
True Hustle

Carlos Reyes
Empresarios

Brad Lea
Featured Speaker

Ryan Pineda
Featured Speaker

Sal Shakir
Empresarios
+ More speakers announced soon — follow @truehustleconference for updates
WHAT YOU'LL EXPERIENCE
One Day. One Transformation.
MINDSET
The Operator's Mind
Break the ceilings that keep you small. Rewire how you think about money, brand, and scale so the next level stops feeling out of reach.
BRANDING & STRATEGY
Build a Real Brand
A–Z systems and processes to turn your hustle into a brand that compounds — positioning, offers, content, and the back-end that scales it.
NETWORKING
Your Network = Net Worth
Structured, high-level networking with business owners & brand builders actually doing the work. The relationships in this room are the real ROI of the day.
THE AGENDA
One Day, Fully Loaded
Morning
Build the Brand
Afternoon
Scale the Machine
Agenda is a preview and subject to change. Full schedule sent to registrants.
SOCIAL PROOF
What Builders Say
"I walked in with a hustle and walked out with an actual brand and a plan. The networking alone paid for the trip ten times over."
"Real operators, zero fluff. Every session was something I could use Monday morning. This is the room you want to be in."
"The branding sessions reframed everything. We rebuilt our offer that week and closed more in 30 days than the prior quarter."
"Carlos and Sal built something I've never seen at a conference. Zero pitchfest energy — just real content from people doing the work."
Real words from people building real businesses.
QUESTIONS
Frequently Asked
How much are tickets? +
When and where is the conference? +
Is there a virtual option? +
Who is this for? +
What's included with General Admission? +
How do I upgrade to VIP or All-Access? +
HOTEL & LOCATION
Venue & Accommodations
The Grand Theater sits in the heart of Anaheim, CA — minutes from major hotels and the Disneyland resort area. We're securing a discounted group room block; details go to registrants first.
- ✓ Group room block available for attendees
- ✓ Walking distance to the conference venue
- ✓ Special attendee rate — book through our link
- ✓ VIP & All-Access attendees receive concierge booking assistance
BOOKING INFO
Hotel Block — Details for Registrants
Register now to be first in line for hotel block access and early-bird room rates. The block is limited.
Questions? Email info@truehustle.com
PARTNER WITH US
Sponsorship Packages
Put your brand in front of up to 1,000 serious business owners & brand builders. Every tier scales your visibility — pick the package that fits.
- ✓Logo on website + socials
- ✓Booth space
- ✓3 GA tickets for staffing
- ✓VIP Lunch
- ✓Logo on website + socials
- ✓Booth space
- ✓5 GA tickets for staffing
- ✓3 VIP Lunch + Mixer
- ✓Logo on website + socials
- ✓Booth space
- ✓8 GA tickets for staffing
- ✓5 VIP Lunch + Mixer tickets
- ✓2 All-Access passes
- ✓On-stage sponsorship mention
- ✓Logo on event banners
- ✓Logo on website + socials
- ✓Booth space
- ✓8 GA tickets for staffing
- ✓5 VIP Lunch + Mixer tickets
- ✓3 All-Access passes
- ✓15-min stage time on sponsor panel
- ✓Logo on event banners
- ✓Logo on website + socials
- ✓Booth space
- ✓9 GA tickets for staffing
- ✓6 VIP Lunch + Mixer tickets
- ✓4 All-Access passes
- ✓Podcast feature
- ✓On-stage mention
- ✓Logo on event banners
RESERVE YOUR SEAT
Don't Miss the #1 Business Event of the Year
1,000 seats. Lock in your spot and we'll send your upgrade details the moment they drop. Powered by ALL IN Nation and the SPEAR FUND — built for business owners & brand builders who take action.
✓ GA $197 ✓ VIP from $1,497 ✓ All-Access from $4,997
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